Red Bull Ladeira Abaixo

︎︎︎After a 4-year hiatus, the Red Bull Soapbox Race returned to Brazil, now with a new name and a new location. To activate the event, we launched a campaign that covered everything from the call for registrations to promoting the race to the public. ︎︎︎

@DPZ&T
CD: Daniel Motta
AD: Tiago Zanatta, Marcel Manzano, André Castedo
CW: Daniel Mattos, Marcelo Carvalho, Lucas 'PK' Lacerda