XP Analogias

︎︎︎The topic of “investments” isn’t the easiest, and for most people, it’s not the most exciting either. To break that barrier, we created a series of content that drew analogies between financial products and more appealing themes, changing the way XP communicates with a less experienced audience.︎︎︎

@XP Inc. (in house)
Head of Creative: Daniel Motta
AD: André Castedo, Luciano Fonseca Luz
CW: Daniel Mattos, Stephanie Zampollo